Про кадровые агентства

Забавно порой сравнить описание вакансии у прямого работодателя и то как её представляет кадровое агентство.

Вот работодатель:

PURPOSE:
Define and plan a marketing strategy for the region, orchestrate and drive delivery of marketing programs in region; provide audience, segment, industry, and product expertise to generate demand, revenue, and customer loyalty; improve performance of the marketing function and programs through ongoing planning, tracking, reporting, and analysis of resources and results
RESPONSIBILITIES:
Marketing strategy
* Develop annual strategic end to end marketing plan that include overall annual marketing budget; resulting in informed plans which drive s revenue
* Align sales priorities and orchestrate programs with optimal alignment to the rhythm of the business; resulting in exceeding targets
* Anticipate issues to create proactive planning process; resulting in smooth execution
* Analyze and recommend action based on competitive intelligence for a complete function
Marketing Communications
* Coordinate all segment communications, including those from BMO and other groups; resulting in a better customer experience
* Built internal consensus on key marketing programs by engaging with others and
synthesizing lessons learned; resulting in more informed decisions
Mktg programs
* Implement and manage marketing programs through vendors; resulting in targeted impact (promo campaigns, joint seminars, partner forums etc.)
* Work in a strategic capacity on integrated events and see as a “thought leader” both in and outside of team due to vision, work ethic and knowledge; resulting in influence and impact
* Track and manage events/activities to ensure cost effectiveness and continuous improvement; resulting in implementation of best practices and efficiencies Channel Development
* Develop and implement methods designed to provide consistent, predictable engagement with partners aimed at reducing their costs and improving profitability; resulting in breakthrough partner satisfaction levels
* Recommend planned improvements to marketing program w/ partners; resulting in improved benefits to **** & to partners
* Identify new potential partners in various segments and develop acquisition plan; resulting in improved growth
* Lead development of ROI analysis on joint marketing programs; resulting in the identification of effective and ineffective program attributes
* Сoordinate partner program trainings/events in regions (measured with the relevant metrics
Budget management
* Manage local marketing budgets to plan
* Provide the Sales team with collateral, demos, presentations, tools, etc. to support and enable them
* Provide and present ROI reporting, forecasting, and other analysis Customer Knowledge & Insight
* Actively research primary and secondary market intelligence to understand opportunities for ***** and its partners
* Actively contribute data, analysis, feedback, and strategic insights on customers/partners
* Routinely track the customer’s satisfaction level and drive
REQIREMENTS:
* University degree. Degree in Marketing
* 6 years experience in IT industry, mktg department
* Must have good understanding of the relationship between technology and business and systems processes in corporate space
* Must have good understanding of local market (region)
* Good understanding of enterprise computing environments, client-server technology, major vendors and products/positioning as well as associated issues.
* Excellent verbal and written communications skills as well as strong interpersonal skills to professionally represent ***** in front of the customer.
* Dynamic driver, team player, consensus builder
* Russian to be a native language.
* Excellent knowledge of Windows and Office (advanced user level).
* Fluent English is required

И вот во что превратило это описание вакансии кадровое агентство:

Обязанности:
* стимулирование канала продвижения;
* разработка стратегии компании в регионе;
* организация и продвижение маркетинговых программ в регионе;
* повышение эффективности маркетинговых программ через планирование, мониторирование, анализ результатов и ресурсов;
* бюджетирование.
Требования:
* высшее образование (Маркетинг);
* опыт работы не менее 6 лет (в отделе маркетинга);
* знание особенностей взаимоотношений между технологиями и бизнесом;
* знание особенностей локального рынка;
* отличные коммуникативные (устные и письменные) навыки;
* английский язык: свободный разговорный;
* родной язык: русский;
* владение программами Windows и Оffice.
Условия:
* работа в крупной структурированной компании - производителе, мировом лидере в сфере информационных технологий;
* достойная зарплата;
* компенсационный пакет.

В результате описание вакансии стало сухим, не описывающим реальной деятельности и не отражающим духа компании работодателя. Вместо однозначно идентифицируемого названия компании теперь можно подставить абсолютно любое.